PRIVACY POLICY

Last Updated: August 28, 2026

DKL Hair (“DKL Hair,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how DKL Hair collects, uses, discloses, stores, and protects personal information when you visit or use our website, place an order, contact us, subscribe to our communications, or otherwise interact with our products and services.

For purposes of this Privacy Policy, “Website” means the DKL Hair website and any related pages, online services, or other digital services that link to this Privacy Policy.

By accessing or using our Website, you acknowledge that you have read and understood this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT

We may collect personal information that you voluntarily provide to us, information automatically collected when you use our Website, and information received from certain third-party service providers.

1.1 Information You Provide to Us

Depending on how you interact with DKL Hair, we may collect:

Full name
Email address
Phone number
Billing and shipping address
Company or business name
Account information
Order and purchase information
Product preferences
Payment and transaction information
Customer service communications
Information you provide when requesting a wholesale quote or product information
Information submitted through contact forms
Information provided when communicating with us through email, SMS, WhatsApp, social media, or other communication channels
Any other information you voluntarily provide to us

If you purchase products from us, we may collect information necessary to process and fulfill your order, including shipping, billing, and payment-related information.

1.2 Information Collected Automatically

When you visit our Website, certain information may be collected automatically through cookies, pixels, tags, web beacons, log files, and similar technologies.

This information may include:

IP address
Browser type and version
Device type
Operating system
Approximate geographic location derived from IP address
Pages visited
Products viewed
Links clicked
Referring website
Date and time of visits
Website interaction information
Shopping cart activity
Other technical and usage information

We use this information to operate, maintain, secure, analyze, and improve our Website and services.

1.3 Information From Third Parties

We may receive information from third parties that help us operate our business, including payment processors, shipping and logistics providers, analytics providers, advertising partners, social media platforms, and other service providers.

For example, shipping providers may provide updated delivery information so that we can accurately fulfill and track your orders.

2. HOW WE USE YOUR PERSONAL INFORMATION

We may use personal information for the following purposes:

2.1 Processing and Fulfilling Orders

We use your information to:

Process and confirm orders
Process payments
Ship and deliver products
Provide order updates
Handle returns, exchanges, and refunds
Provide customer support
Communicate with you about your purchases

2.2 Providing and Improving Our Services

We may use personal information to:

Operate and maintain our Website
Improve our products and services
Analyze Website performance
Troubleshoot technical issues
Understand customer preferences
Improve customer experience
Develop new products and services

2.3 Wholesale and Business Communications

If you contact DKL Hair regarding wholesale products, bulk orders, custom orders, distribution, or other business opportunities, we may use your information to:

Respond to inquiries
Provide product information and quotations
Communicate about wholesale orders
Maintain business relationships
Provide customer and account support

2.4 Marketing and Promotional Communications

Where permitted by applicable law, we may use your information to send:

Product updates
Promotions
Special offers
New product announcements
Wholesale opportunities
Other marketing communications

You may unsubscribe from marketing emails by using the unsubscribe link included in the email.

If you receive SMS marketing messages from DKL Hair, you may opt out by following the instructions provided in the applicable SMS message.

2.5 Security and Fraud Prevention

We may use personal information to:

Detect and prevent fraud
Protect our Website and customers
Investigate suspicious activity
Prevent unauthorized transactions
Enforce our terms and policies

2.6 Legal and Regulatory Compliance

We may process and disclose personal information when reasonably necessary to:

Comply with applicable laws
Respond to lawful requests from governmental authorities
Protect our legal rights
Enforce our agreements
Resolve disputes
Protect the safety, security, or rights of DKL Hair, our customers, or others

3. COOKIES AND SIMILAR TECHNOLOGIES

DKL Hair and our service providers may use cookies and similar technologies to operate and improve our Website.

Cookies may be used to:

Keep products in your shopping cart
Remember your preferences
Maintain your shopping session
Understand how visitors use our Website
Measure Website performance
Improve our services
Support advertising and marketing activities
Detect fraudulent or suspicious activity

Some third-party service providers may also place cookies or similar technologies on our Website.

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Website, including shopping cart and checkout features.

4. HOW WE SHARE PERSONAL INFORMATION

We do not sell your personal information for money.

We may share personal information with trusted third parties when reasonably necessary to operate our business and provide our products and services.

These third parties may include:

Service Providers

We may share information with companies that provide services such as:

Payment processing
Website hosting
E-commerce services
Order fulfillment
Shipping and delivery
Customer support
Email marketing
SMS communications
Analytics
Advertising
Fraud prevention
IT and technical services

These service providers may access personal information only as reasonably necessary to perform services on our behalf.

Business Transactions

If DKL Hair is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

Legal Requirements

We may disclose personal information when required or permitted by law, including when necessary to comply with a subpoena, court order, legal process, governmental request, or other lawful obligation.

Protection of Rights and Safety

We may disclose information when we reasonably believe it is necessary to:

Protect our rights or property
Protect our customers
Prevent fraud or illegal activity
Enforce our agreements
Protect the security of our Website
Protect the safety of any person

5. PAYMENT INFORMATION

Payments made through our Website may be processed by third-party payment providers.

DKL Hair generally does not store complete payment card numbers on our own systems. Payment information may instead be collected and processed directly by third-party payment processors according to their own privacy policies and security practices.

You should review the privacy policies of applicable payment providers for additional information regarding how they process payment information.

6. THIRD-PARTY WEBSITES AND SERVICES

Our Website may contain links to third-party websites, applications, social media platforms, or other services.

Those third parties may have their own privacy policies and terms of use.

DKL Hair is not responsible for the privacy practices, security, or content of third-party websites or services.

We encourage you to review the privacy policies of third parties before providing them with your personal information.

7. DATA SECURITY

We use reasonable technical, administrative, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

However, no method of transmission over the Internet or method of electronic storage is completely secure.

Therefore, while we take reasonable steps to protect your information, we cannot guarantee absolute security.

8. DATA RETENTION

We retain personal information for as long as reasonably necessary to:

Provide our products and services
Fulfill transactions
Maintain business and accounting records
Resolve disputes
Prevent fraud
Enforce our agreements
Comply with legal and regulatory obligations

The length of time we retain information may vary depending on the type of information and the purpose for which it was collected.

When personal information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

9. CHILDREN’S PRIVACY

Our Website and services are not directed toward children.

We do not knowingly collect personal information from children under the age required by applicable law without appropriate parental consent.

If we learn that we have collected personal information from a child in circumstances where parental consent was required, we will take reasonable steps to delete that information.

If you believe that a child has provided personal information to us inappropriately, please contact us.

10. YOUR PRIVACY RIGHTS

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information.

These rights may include:

Right to Know or Access

You may have the right to request information about the personal information we collect, use, or disclose about you.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Delete

You may have the right to request deletion of certain personal information, subject to applicable legal exceptions.

Right to Data Portability

You may have the right to receive certain personal information in a portable and reasonably usable format.

Right to Opt Out of Marketing

You may opt out of promotional emails by using the unsubscribe mechanism included in the communication.

Right to Opt Out of Certain Sales or Sharing

Where applicable under state privacy laws, you may have the right to opt out of the sale or sharing of personal information for certain targeted or cross-context behavioral advertising purposes.

Right to Non-Discrimination

Where applicable, DKL Hair will not discriminate against you for exercising privacy rights granted to you under applicable law.

To exercise your privacy rights, please contact us using the information provided in the “Contact Us” section below.

We may need to verify your identity before completing certain requests.

11. CALIFORNIA PRIVACY RIGHTS

This section applies to California residents to the extent required by the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), and other applicable California privacy laws.

California residents may have the right to:

Know what categories of personal information we collect
Know the purposes for which personal information is collected or used
Know the categories of sources from which personal information is collected
Know the categories of third parties with whom personal information is disclosed
Access specific pieces of personal information
Request correction of inaccurate personal information
Request deletion of certain personal information
Opt out of the sale or sharing of personal information where applicable
Limit certain uses of sensitive personal information where applicable
Receive equal treatment for exercising privacy rights

Categories of Personal Information

Depending on how you interact with DKL Hair, we may collect categories of information such as:

Identifiers, such as name, email address, phone number, and IP address
Customer records, such as billing and shipping information
Commercial information, such as purchase history and products considered
Internet or other electronic network activity information
Geolocation information derived from certain technical information
Professional or business information, such as company name or wholesale business information
Inferences used to understand preferences or improve our services

We use these categories for purposes including order fulfillment, customer service, security, analytics, marketing, business operations, and improving our products and services.

California residents may submit privacy requests by contacting us at the address listed below.

12. STATE PRIVACY RIGHTS

Residents of certain U.S. states, including Colorado, Connecticut, Virginia, Utah, and other states with applicable comprehensive privacy laws, may have additional privacy rights.

Depending on the applicable law, these rights may include rights to:

Access personal information
Correct personal information
Delete personal information
Obtain a copy of personal information
Opt out of certain targeted advertising
Opt out of certain sales of personal information
Opt out of certain profiling activities
Appeal a decision regarding a privacy request

Where required by applicable law, DKL Hair will provide additional mechanisms for exercising these rights.

13. INTERNATIONAL USERS

DKL Hair may operate internationally and may use service providers located in countries other than the country in which you reside.

As a result, your personal information may be transferred to, stored in, or processed in countries that may have different data protection laws from your country of residence.

Where required by applicable law, we will take appropriate measures to protect personal information during international transfers.

14. DO NOT TRACK

Some web browsers may send “Do Not Track” signals.

Because there is currently no universally accepted standard for responding to such signals, our Website may not respond to all Do Not Track signals.

Where required by applicable law, we will honor applicable privacy preference signals or opt-out mechanisms.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business practices, technologies, services, or applicable laws.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

If we make material changes, we may provide additional notice where required by applicable law.

We encourage you to review this Privacy Policy periodically.

16. CONTACT US

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact DKL Hair:

DKL Hair / [LEGAL COMPANY NAME]

Website: [DKL WEBSITE URL]

Email: [PRIVACY EMAIL ADDRESS]

Business Address: [LEGAL BUSINESS ADDRESS]

For privacy-related requests, please include enough information for us to identify your request and, where necessary, verify your identity.